Over the last few months we’ve been working to revitalize the Complete Electrical brand. Starting with a brand new logo – a playful combination of the C and E on a bright, aqua coloured background along with a more mature typeface. From there, we created business cards and letterheads along with specialist service books and email signatures.
Once this collateral had been handled it was time to move on to the website. This was a smooth transition, as the colour schemes and typefaces had already been decided earlier on in the process. We knew right away that we wanted to incorporate Typekit fonts on to the site (our new favourite service) as it is an easy way to expand upon the limited number of font options allowed on websites. We went through several design concepts during this stage but Complete Electrical settled on the sleek black and aqua early on.
Another great addition to this site was the use of a professional copywriter to give the text that extra punch. If you’re having trouble coming up with content for your site, why not shoot us an email asking about our copywriting services? It can certainly save you a lot of time and headaches! It also gives us the option to maximise the inclusion of keywords and SEO-friendly terms, which allow your website to be more easily found, and increase your ever important Google ranking.
If you’re looking to have your website upgraded (or built for the first time) it’s a great idea to think about what keywords you’d like to use before giving us a call. These keywords are generally what people will search for your company on, and since no one knows your business better than you do – your expertise here can make a huge difference!
