A new website to highlight RxMx’s automated prescription management solutions
RxMx was established by four specialist physicians to address increasingly complex patient monitoring needs for highly effective modern therapies. They offer healthcare organisations innovative solutions to support the use of medicines in the Australian, American and German market. Following a global rebrand, RxMx required a new website that reflected their sophisticated technology.
The brief
Having used Orion for other design work previously and been impressed with the results, RxMx reached out to our team to develop a new website that complemented their rebranding. Priority was to move forward from their awkward and difficult to navigate site, to something more efficient and relevant to their multi-national operations. RxMx wanted a fresh new look that clearly demonstrated their products and with a conference looming, a fast turnaround time was set.
The solution
The focus was to be on the solutions RxMx offer, and Orion were tasked with featuring three products as the most important piece. Page templates were created in a simple and clean look, incorporating calming blue tones with an easy to navigate design.
Secondary to the products on offer, the website emphasises the business’ credibility. This was achieved with a series of embedded videos and images that profiled the suite of products through a series of interviews with the co-founders and nurses.
The site was designed to be functional and flexible. The WordPress CMS (Content Management System) allows easy access for the RxMx team to jump in and add or edit content. While the WordPress Theme the Orion team developed permits RxMx to alter page layouts as they wish.
Not letting the imminent deadline concern them, the team at Orion rose to the challenge and produced a beautiful website that effectively communicates RxMx’s offering in a style that reflects their brand.
The response
RxMx are really pleased with their new website! The look and functionality of the site are spot-on and it was all completed by deadline.
Need a hand with your next project?
The Orion Creative team are experts at designing, building and writing digital projects and creating strategic or tactical campaigns that make a tangible difference. Contact us and we can chat about how we can promote your products and services, boost your brand, and grow your business.
