Supporting a commitment to exceptional customer service
Hager is a manufacturer of electrical distribution and automation systems for the residential and commercial buildings sector. Hager are renowned for their service and support, and over the years have instilled a sense of confidence and trust in their brand. Their name is synonymous with easy-to-install, easy-to-use solutions – driven by the power of innovation.
The brief
As part of their commitment to excellent customer service, Hager required a series of ‘how to’ videos to demonstrate how to use key products and reduce calls for assistance to their customer service team. The videos would be circulated online – via Hager’s YouTube channel and their website – and would provide instruction on each product’s usage, while demonstrating their functionality.
The solution
From a range of dimmers to light and timer switches, there would be 6 videos in total. A team effort from Orion would ensure the project ran smoothly from pre to post production. Orion’s Content Producers constructed the scripts – not only writing the copy for the voice-over artist to record, but coordinating the flow, order and timing of video, audio and the text (supers) to appear on screen.
The next step was to film each product in use within the Orion studio. A meticulous process to ensure product functionality was clearly communicated throughout each video. Orion’s well-equipped, modern studio was the perfect setting for our video production team to shoot Hager’s range.
Voiceover recordings were made and finally, the post production crew got cracking on collating all of the elements. The voiceover, music, footage and onscreen supers were pieced together to create 6 engaging and professional videos, ready to share with Hager’s online community.
The response
Hager were thrilled with the end-result. The videos beautifully complement the brand’s professional and approachable style and achieved the objective to communicate the usability and benefits of a few key products in their range.
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