A picture may paint a thousand words, but pictures don’t sell propositions, benefits and service offerings quite like words do. If you need help getting your message across, Orion Creative has experienced copywriters in-house with extensive content writing expertise, champing at the bit to tell your story.
By crafting clear, compelling copy, our professional writers can connect customers with your brand in an enticing, meaningful way. Across digital and print, we create content that grabs the attention of your customers and prospects and persuades them to click, read, engage, subscribe, submit, or buy.
Not only do the content pieces we produce read incredibly well, they involve, entertain and provide useful information to the target audiences they are aimed at, leading to terrific engagement. To stand out from the opposition and gain a competitive advantage, companies must produce a fresh, consistent stream of content to make their voices heard and keep themselves in the forefront of their customers’ minds.
The right words ramp up engagement and sales
Effective communication is key to a successful business. But getting your message across is easier said than done. It’s a matter of choosing your words wisely, and that’s where our content team can help. Without a doubt, the quality of your content plays a crucial role in how customers and potential prospects perceive your business – you’re judged by the message your words portray.
A customer’s perception of a business is shaped over the course of multiple interactions and touchpoints, meaning every piece of content you produce really doubles as a brand ambassador.
But our copywriters are by no means one-trick ponies. Aside from writing content that cuts through the clutter, they’re also extremely creatively-minded with accreditations in editing and proofing, digital marketing and advertising.
From creating campaign concepts and irresistible call-to-actions, to coming up with memorable names for new brands or product ranges, our writing and content expertise across a wide range of industries and mediums will ensure your business achieves better engagement and greater results.
Seen enough already?
Let’s get started on your next project
Drive more traffic to your website
Did you know that the written content on your website has a major influence on how high it ranks on search engines like Google and Bing? This is because search engines use complicated algorithms that examine factors like the relevance and length of your content to help determine your brand’s credibility and rank it accordingly.
So, if you want more traffic to your site to help push your brand towards the top of the search rankings, we can help. Our copywriters are experts are producing new, innovative content – as well as refreshing and updating existing content – that pleases customers and search engines alike.
More visibility means more people becoming aware of your business – and that can only be a good thing for increasing revenue.
You’re judged by your content – make it a good verdict
They say anyone can write a page of web content – but would anyone want to read one that’s badly written? A poorly written website, landing page or article will stop readers in their tracks… and not in a good way. First impressions are everything, and if you lose them in that moment, they’ll leave with a negative perception of your business and likely choose to seek out a competitor.
Just think for a moment – if someone came to your website or social media pages for the first time and read an article, watched a video or saw an image, how do you think they’d feel? Would they be impressed, excited and interested? Or would they be underwhelmed, bored and ready to continue their search to find a business that can better meet their needs?
Writing for a rewarding user experience
These days, user experience (UX) is much more than a buzzword, it’s a significant influencer of success. Just like in web and graphic design, content needs to be well-structured, easy to navigate, and, on digital platforms, should link through to other related content the user may also be interested in. If the experience is rewarding for them, it will also be rewarding for you.
When it comes to content, it’s all about creating meaningful interactions that begin with powerful messaging and end with a sale. Your words have more of an effect on user experience than you think, and can often be the difference between a potential customer choosing your business or deciding to opt for someone else. This is why we recommend leaving it to the professionals.
Orion’s talented in-house copywriting team is very experienced, very quick, and are masters of the English language. This means you won’t face any long wait times, and the content we produce is guaranteed to entice the reader and be free of unnatural language, spelling mistakes and grammatical errors.
“Content precedes design. Design in the absence of content is not design, it’s decoration.”
Jeffrey Zeldman
Proofreading pays dividends
It’s no secret that it can be quite difficult to proofread your own work. You read what you think is there or what you expect to see, and because you know what you’re trying to say, it’s hard to notice if your messaging is a bit disjointed.
Orion’s proofreading services offer a fresh set of eyes without the same biases as your own, and will pick up any errors or confusing syntax you may have missed, improving the overall quality and clarity of the document.
Our eagle-eyed copywriters are experts at proofreading and copy-editing, not only guaranteeing your content is free of errors, but also that it reads well, too. They ensure your tone of voice and use of language stays consistent with your company’s brand guidelines, maintaining an optimal standard of both written and spoken English across all channels.
Writing solutions for every need
Across digital and print, our skilled writers choose their words wisely to align with your company’s identity and brand guidelines, while enticing prospects to connect with you. From brochures, flyers and magazines, to optimised online content such as news pieces, articles and web page copy, our versatile copywriting service is a valuable tool for marketing products, events and so much more.
Need a news release in a hurry? A sales presentation you’ve put together yourself copy-edited to improve its readability? A radio ad or TV commercial thought out and scripted up? Can do. With our professional writing services, we put your brand’s unique ideas into words in crafty, compelling ways.
For all content that will be housed online, our writers will ensure it is SEO optimised and make the necessary enhancements to ensure that your website and landing pages achieve the highest possible rankings in search results, meaning more prospects will see and connect with it.
We’re a friendly bunch, and are here to help you navigate through the wonderful world of content. Check out some of our previous copywriting work, then get in touch to let us know what we can do to assist you.
Frequently asked Questions
Copywriters are professional writers who are skilled in writing across advertising, communications and promotional projects like marketing collateral, ads, websites and landing pages, email marketing, social, blogs, and more. They need to have expertise in writing for different audiences, the ability to edit and revise, high proficiency in spelling and grammar, research skills, a willingness to take direction from key stakeholders, and the ability to work unsupervised. Outputs vary from snappy online ads and social posts, to large-scale ad campaigns, information-rich websites, White Papers and articles.
The main types of copywriting are: advertising (thinking up and writing high-impact ads for digital, online, broadcast, or print use), marketing (for awareness or lead generation campaigns, scripting videos, writing marketing collateral), online (websites, landing pages, portals), branding (product naming, taglines, messaging, elevator pitches), direct response (powerful propositions for site pop-ups, online retail and EDM campaigns) thought leadership (infographics, editorial, blogs, White Papers, eBooks), social media (for posts that gets results) SEO/SEM (for higher page rankings and to attract applicable search traffic), PR (news releases, staff profiles, onboarding material, videos).
Agency copywriters need a wide variety of writing skills to succeed in this environment, compared to a freelance writer who sometimes concentrates on just a couple of the key areas of copywriting. It’s worth checking whether an agency actually has copywriting capabilities in-house, or in the case of a freelancer, what their main writing specialties are, and their level of availability, before you decide.
Even in this age of AI, copywriters are essential, working with designers, developers, and marketers to define the essence of a brand and translate it into written communication that resonates well with its audience. They ensure wording is easy-to-read with no grammatical or spelling errors and that a brand’s ‘voice’ is consistent across all communication channels. By crafting captivating content, copywriters are the superheroes of brand recognition, reinforcing brand values and a sense of trust and dependability.
Copywriting is the craft of creating compelling and engaging content in words – written, spoken and displayed visually – via digital/online platforms or in printed material, for advertising and marketing. Its aim is either to persuade to get a purchase or encourage the reader, listener or viewer to find out more. Whereas copyright provides legal protection for people who express original ideas, create stories and articles, music, visual arts, audio-visual works, and more. Copyright doesn’t protect ideas or information, only the way it is expressed by the author of a particular work and grants them exclusive rights over what they create.
Search Engine Optimised (SEO) copywriting involves a writer producing written content that is keyword-optimised in order to resonate positively with both search engine algorithms and human readers. In short, it’s about crafting content that Google and the others comprehend and that people find valuable. Done well, it helps boost a website’s search engine ranking so that more online users can find what they are looking for.
