Achieving online success requires a comprehensive, methodical marketing strategy that combines a range of different tools across multiple mediums. Two aspects of this strategy that any business serious about getting results must include are Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
The reason SEO and SEM are considered such effective strategies is because, well, they’ve been proven to be successful, but also because businesses have confidence in their longevity. They work today. They will work tomorrow, and they will work for months and years to come. This means you can rest assured that any time or money you invest into these strategies are sure to see a pay off in the future.
If you’re looking for a sure-fire way of elevating your online presence, Orion Creative’s marketers have the expertise and know-how in building and implementing effective SEO and SEM strategies to help take your business to the next level.
expand your online presence
SEO and SEM are proven, tried and tested ways to increase your business’ online exposure and strengthen your position in the market. While they both share the same end goal of expanding your online presence and driving more traffic to your website, each has their own individual benefits.
SEO is the art of optimising your website in various strategic ways to obtain the highest possible organic ranking on search engines, and is a powerful means for strengthening your website and extending its reach, allowing your business to better connect with customers and increase its visibility. Put simply, SEO will help your business be found easier, and thus grow faster. Apart from an increase in traffic, other benefits that will naturally arise from a solid SEO strategy include higher conversion rates, increased brand awareness and an extended reach into new markets.
SEM, on the other hand, is an investment in paid advertisements that guarantees your website or business information will appear in the right place at the right time, unlike SEO which is a lot broader and more complex in what’s required to achieve optimal results. Known for producing fast results by targeting audiences that have already shown interest in a business, product or service, SEM can be controlled to fit any budget or timeframe depending on individual needs.
Whether you’re looking for an SEO campaign to boost your search engine ranking, an SEM campaign to help your business venture into the world of paid advertising, or both – Orion Creative are highly knowledgeable at implementing seamless digital campaigns that get seen, and most importantly get results.
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Level the playing field
If you’re of the opinion that SEO and SEM are only for large enterprises with eye-popping marketing budgets, think again. Search engines have well and truly leveled the marketing playing field for businesses regardless of their size or influence, meaning that with the right strategy, small to medium-sized businesses can muscle their way into their biggest competitor’s space and match it with the best.
But although it’s possible for any business to achieve good results with SEO and SEM, this cannot be done through guesswork. It requires a professional well-versed in digital marketing’s best practices to successfully implement strategies unique to your business to truly see a good pay out on your investment. This is where Orion can help.
No matter your business size, marketing budget or level of experience, Orion Creative’s marketing maestros can provide an effective service to gain you greater levels of online exposure. We’re focused on delivering you easily measurable results that will transform your online presence and increase your brand awareness.
seo and sem are stronger together
There’s no doubting the outstanding results SEO and SEM can produce individually, leaving non-tech-savvy business owners questioning which is the best fit for their business. But while these strategies are often presented as either-or, Orion encourages businesses interested in these services not to pit the two against each other, but to instead complement one with the other in order to truly reap the rewards.
As previously mentioned, SEO and SEM share a common goal, but have different timeframes and requirements. SEO produces results that are designed for longevity, but requires time, patience and consistent efforts. SEM produces fast, paid results that bring in the right traffic, but requires strategic thinking and an optimised website to convert one-off sales into loyal customers.
Letting Orion Creative take control of your SEO and SEM campaigns simultaneously will ensure your business gains more exposure and online recognition compared to only investing in one or the other.
Keyword research
You know your target audience is out there, somewhere, searching the web. But successfully reaching them? Leave that to us. Orion Creative conducts thorough keyword research to understand what terms your target audience is searching, then do everything we can to ensure it’s your business that appears when they do.
We have the expertise to research your audiences’ needs, paint your business as the solution, and convert quality leads that visit your website.
“Google only loves you when everyone else loves you first.”
Wendy Piersall
SEO Audit
Did you know that there are over 200 factors that search engines look for when determining your website’s search ranking? Probably not, but we did tell you it was complicated! Our years of experience has taught us that SEO can be very temperamental – it only takes one website change, one incorrectly optimised webpage or an algorithm update for your search ranking to change. Our expert team are able to conduct an in-depth audit of your website to see how efficient your SEO currently is, and make suggestions on areas that need improvement.
Link building
One of the best tactics to build authority and rank higher on Google is link building. Link building is the process of acquiring hyperlinks (also known as ‘backlinks’) to a website with the goal of improving search visibility.
Every backlink your website obtains is a vote of confidence in your brand, and more importantly lets Google know your business is influential and authoritative. Our digital marketers are knowledgeable in the most effective methods and techniques to acquire backlinks; just another way of boosting your brand and getting customers through your door.
Retargeting
When you visit a website and then a few days later see an ad for that same site on a different webpage, you’ve just been retargeted. Retargeting campaigns remind your website visitors of your business, products and services after they leave your website without taking action. And since 97 per cent of people who visit your site for the first time leave without buying anything, retargeting is a tactic you should seriously consider.
Orion can develop appropriate retargeting ads that can reach, reengage and convert a portion of the visitors who’ve already displayed interest in your business.
