orion and ontera in perfect harmony
Ontera is a design leader and carpet manufacturer with a 30-year history throughout Australia and New Zealand. Their floor coverings bring together the spirit of innovation and engineering excellence with creativity and innovation to produce the world’s best flooring solutions.
The Brief
Ontera approached Orion to help develop the look and feel for a new carpet range called Harmony Collection, which was inspired by colours and texture found in nature. From the deepest jungle to the vast, icy landscapes of the Arctic, Orion were required to venture into the deepest corners of the Earth to truly bring range of carpet to life.
client success is in our nature
Harmony Collection was built around four distinct ranges, each based on a specific colour from nature: blues, greens, neutrals and browns. Orion took this natural inspiration and gave it an almost fantastical twist, showing a carpet swatch from each range embedded in a different natural scene, so at home amongst the trees and stones and ice, as to seem to have grown there over many years and seasons.
We painstakingly composited four ‘hero’ shots from many different images, to use across a range of collateral. Each scene linked to the four ranges in colour and texture.
Orion also produced a product folder, brochure and presentation boards to help sales reps sell the collection. We photographed the product, both as swatches and insitu with matching furniture. And to help Ontera launch the new range, an event registration webpage, promotional poster and video were developed.
